October 20, 2008 — Prudential California Realty has announced that its two regional charitable foundations, the Los Angeles-based Aaroe Associates and the Orange County/San Diego/Coachella Valley Pickford Cares, now share a new name. The Charitable Foundation - Agent Community Outreach of Prudential California Realty will continue to operate agent-driven, locally focused regional chapters.
All foundation grants are funded by personal contributions from Prudential California Realty agents and employees, with many agents automatically donating a portion of every transaction to the foundation. A board of representatives meets monthly to review funding applications and award grants. To date, the company’s regional foundations have given a combined total of over $3.5 million to hundreds of local organizations focused on health, education, community, and the environment.
The board also recruits and coordinates company volunteers for efforts large and small across the Southland. In September of last year, some 1,500 Prudential California Realty volunteers turned out for Beach Clean-up Day, clearing one ton of trash off beaches from the Central Coast to San Diego. “The scope of participation by Prudential California Realty agents in the Beach Clean-up Day was unprecedented for any one company. When it comes to caring for the ecological resources of our community, Prudential California Realty is actually walking the walk, not just talking the talk,” said Nancy Hastings of the Surfrider Foundation. Company volunteers returned to the beaches Oct. 25 for this year’s Beach Clean-up Day.
“Our professionals have always been known for their collaborative approach to making a difference, both for their clients and their communities,” said company President and CEO Steve Rodgers. “For years, they have generously contributed their own money and time to support local causes that matter. Because our jobs connect us very closely to the communities where we live and work, we care deeply about making those communities better places to live. That personal passion has always powered our charitable efforts. As a united force, we can do even more.”
More information on the Prudential California Realty Charitable Foundation can be found at http://foundation.prudentialcal.com.
With over $17 billion in sales volume and more than 18,000 transactions across Southern California and the Central Coast last year, Prudential California Realty is one of the top five brokerages in the nation and the largest company in the Prudential Real Estate network. Prudential California Realty is proud to be a member of HomeServices of America Inc., a Berkshire Hathaway affiliate. For more information, visit www.prudentialcal.com.
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